Overview

Illustrated lettering is one of the most recognisable trends in design, but how do you take your work in this area to new levels and make your projects stand out from the crowd? Illustrator, designer and educator Marty Blake takes you through the craft of creative lettering: what you need to know about working with various media and how to incorporate image and text successfully. Each chapter focuses on one technique, covering its history, the tools and techniques needed to achieve it, along with examples from designers and illustrators from around the world – all with critical reflection on what works, and why. Whether you’re lettering by hand or digitally, Drawn to Type is perfect for use alongside courses in illustration and typography, and as an inspirational guide for designers looking to give the written word that visual impact.

Full Product Details

Author:   Marty Blake (Syracuse University, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Weight:   0.496kg
ISBN:  

9781350066915

ISBN 10:   1350066915
Pages:   176
Publication Date:   11 February 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Introduction Part 1: Typography with Illustration History The basics: Categories of styles and anatomy of letterforms Digital distortion: techniques and tips Sample work and artists Part 2: Calligraphy and Brush Lettering with Illustration History Sample alphabets: uncial, half uncial, Blackletter, Roman, Chancery, Spencerian, Humanist, Informal, etc. Examination of tools: pens, brushes, papers and inks Technical tips on writing Sign painting: tools and materials, paint and chalk Sample work and artists Part 3: Hand Lettering with Illustration History Sample alphabet styles Examination of tools: brushes, surfaces and paints Technical tips on lettering Sample work and artists Part 4: Alternate Media Graphic artists working with unusual materials and situations, including graffiti and street art Conditions, opportunities and parameters Glossary

Reviews

With its carefully chosen case studies and succinct historical content, this is a useful and visually appealing book that offers practical and theoretical guidance to approaching typographic practice in creative ways. -- Jo Davies, Visiting Professor in Illustration, University of Plymouth, UK This book is essential reading for any student who wants to understand the contextual history of our letterforms and how to integrate lettering more successfully within their creative projects. -- John Kilburn, University of Plymouth, UK A love letter to the alphabet, Drawn to Type provides inspiration for professional designers and hobbyists alike. -- Antoine Revoy, Rhode Island School of Design, USA

Author Information

Marty Blake has been working as a freelance illustrator, graphic designer and instructor for many years. She has taught these subjects for several decades, on courses such as Intro and Advanced Graphic Design, Typography, Typography for Illustrators, Design for Illustration, Business of Illustration and Senior Portfolio (for both design and illustration students). She is currently Assistant Professor and Undergraduate Coordinator for the Illustration Program at Syracuse University, NY. She is also on the Board of Directors for ICON10, the major US illustration conference, as Education Chair.

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