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OverviewA hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them. Full Product DetailsAuthor: Paul Cheek , Bill AuletPublisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 22.40cm , Height: 2.30cm , Length: 22.10cm Weight: 0.794kg ISBN: 9781394223350ISBN 10: 1394223358 Pages: 288 Publication Date: 25 March 2024 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationPAUL CHEEK is a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management. Paul was MIT’s first Hacker in Residence and has since taught, mentored, and advised thousands of entrepreneurs around the world. Paul was named to Forbes 30 Under 30, the definitive list of young people changing the world. Paul is a co-founder of Oceanworks, a for-profit company with a mission to end plastic pollution and previously co-founded Work Today, a venture-backed digital staffing and recruiting company. Paul advises startups and both speaks and consults with Fortune 500 companies and universities globally to advance entrepreneurship. You can learn more about Paul on his website, PaulCheek.com, or follow him on LinkedIn. Tab Content 6Author Website:Countries AvailableAll regions |