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OverviewThe world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth's resources are infinite. The key to change, says Don Norman, is human behavior, covered in the book's three major themes- meaning, sustainability, and humanity-centeredness. Emphasize quality of life, not monetary rewards; restructure how we live to better protect the environment; and focus on all of humanity. Design for a Better World presents an eye-opening diagnosis of where we've gone wrong and a clear prescription for making things better. Norman proposes a new way of thinking, one that recognizes our place in a complex global system where even simple behaviors affect the entire world. He identifies the economic metrics that contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of what we consider important in life. His experience as both a scientist and business executive gives him the perspective to show how to make these changes while maintaining a thriving economy. Let the change begin with this book before it's too late. How human behavior brought our world to the brink, and how human behavior can save us. The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth's resources are infinite. The key to change, says Don Norman, is human behavior, covered in the book's three major themes- meaning, sustainability, and humanity-centeredness. Emphasize quality of life, not monetary rewards; restructure how we live to better protect the environment; and focus on all of humanity. Design for a Better World presents an eye-opening diagnosis of where we've gone wrong and a clear prescription for making things better. Norman proposes a new way of thinking, one that recognizes our place in a complex global system where even simple behaviors affect the entire world. He identifies the economic metrics that contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of what we consider important in life. His experience as both a scientist and business executive gives him the perspective to show how to make these changes while maintaining a thriving economy. Let the change begin with this book before it's too late. Full Product DetailsAuthor: Donald A. NormanPublisher: MIT Press Ltd Imprint: MIT Press Weight: 0.369kg ISBN: 9780262548304ISBN 10: 0262548305 Pages: 376 Publication Date: 02 April 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsTABLE OF CONTENTS... 1 Almost Everything Artificial Has Been Designed 3 2 Our Artificial Way of Life is Unsustainable 11 3 Why History Matters 15 4 Precise--but Artificial--Measurements 27 5 If Technology Got Us into Today's Situation, Maybe Technology Can Can Get Us Out 39 6 This Book: Meaningful, Sustainable, and Humanity Centered 47 7 The Need for Meaning 57 8 Measurement in the Physical Sciences 63 9 Measuring What is Important to People 67 10 The Gross Domestic Product 79 11 What Measures Are Truly Important to People? 87 12 Human Behavior and Economics 103 13 We Live in the Age of Waste 115 14 How Did the World Get into Today's Quandary 119 15 Sustainability Has Multiple Components and Implications 125 16 Design, Products, Sustainability, and the Circular Economy 131 17 The Practical Difficulties of Implementing Circular Design 139 18 Sustainable, Robust, and Resilient Systems 147 19 People's Understanding of Systems 155 20 Working with Complex Sociotechnical Systems 167 21 It Is Not Too Late 177 22 Moving from Humans to Humanity 181 23 Democratizing Design and Development 187 24 People Designing for Themselves 195 25 DesignX: An Approach to Large, Complex Systems 203 26 Where Incrementalism (Muddling Through) Fails 209 27 Incremental Modular Design 213 28 When Large, Multidisciplinary Projects Are Necessary 217 29 Dealing with Scale 225 30 Design: Necessary but Not Sufficient 231 31 Why Change is Difficult 239 32 People Will Mobilize for a Common Goal 249 33 What Must Change? 251 34 The Dominance of Technology 265 35 The Future of Technology 275 36 What Can Be Done? 285 37 What Can We Do? 291 38 The Major Points of This Book 301 Acknowledgments 311 Notes 315 Bibliography 335 Index 351Reviews"""Norman's book is admirably ambitious."" --Fast Company's Co.Design ""Don Norman has worked in electrical engineering, cognitive psychology, computer science and design, in academia and industry. Now in his eighties, he draws on this experience to explain how designers, governments and industry must ""broaden the notion of design from human centred to humanity centred"". In other words, they must emphasize quality of life, not monetary rewards, and reject harmful economic metrics. Only thus, he argues, will we survive the current environmental and economic crises."" --Nature ""Norman (founding dir., Design Lab, Univ. of California-San Diego; Living with Complexity) looks out on a world beset by climate change, inequality, and unconscionable waste. Nonetheless, he is optimistic. He believes that humans can change what they've created. Design is the key, for it can mobilize systems to address the complex interface that technologies, policies, and people have."" --Library Journal" Author InformationDon Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. Business Week has named Norman one of the world's most influential designers. He was an Apple Vice President, has been an advisor and board member for numerous companies, and has three honorary degrees. His numerous books have been translated into over 20 languages, including The Design of Everyday Things and Living with Complexity, also from the MIT Press. Tab Content 6Author Website:Countries AvailableAll regions |
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