Overview

Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it. The stories of these great brands demonstrate that true pioneers don't chase trends; they create them.

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Vispy Doctor refers tohimself as being ‘terminally curious'. His journey has been a blend of science, business and passion. Having done his doctoral work in physics, and with an MBA from XLRI, he moved into the exciting world of branding and business consulting. Vikrant Pande has published fourteen translations till date, many of them bestsellers, like Ranjit Desai's Shivaji: The Great Maratha (HarperCollins) and Girish Kuber's Tatayan, published as The Tatas: The Family That Built a Business and a Nation (HarperCollins), which won the Gaja Capital Business Book Prize for 2019.

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