Overview

Every non-profit organization should follow the principles in this book, especially in today's current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people.--Corinna Essa, Author of Money on Demand and Reach The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at hand, non-profits are faced with one last ultimatum: level up or evaporate forever! The prior landscape of fundraising has been razed by pandemic, political, and cultural shifts. As a result, non-profits must adapt their approach to suit the modern paradigm so that they may flourish like never before. Demystifying Fundraising Funnels presents non-profits with ideas, strategy, and, most importantly, hope. Demystifying Fundraising Funnels is not merely a book that laments the new e-commerce world's challenges to non-profits. Instead, it is the paragon guide for tactics, tools, and real-world answers that non-profits can enact to thrive in our new online economy. With a honed-in online strategy, non-profits can unlock a literal world of new possibilities. You'll be ignited with inspiration from the possibilities as well as empowered with the confidence of a step-by-step approach that brings real, rewarding growth to your team, volunteers, and non-profit as a whole. Demystifying Fundraising Funnels gives you the legs to run headlong toward the opportunities of dynamic online fundraising and dive deep into relationships with thousands of undiscovered donor connections. Have you been seeking a blueprint that doesn't just make a lasting impact on your organization's financial picture but also interlaces your team as one powerful, unified mind? Then you're poised and ready to have your fundraising funnels demystified.

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"Being born into a world of launching and funding nonprofits, David Higgins draws on a lifetime of experience as he writes this important and timely book, merging technology with community engagement and online funding. Having founded youth centers that successfully impacted Washington State gang activity, to launching one of San Diego's key Performing Arts Centers; that served 2,000 people a week at its peak, David understands the battles nonprofit leadership faces. As a second-generation nonprofit founder and leadership coach, it was never a surprise when his father Allen Higgins traveled and called home to say, ""David, I need $60,000 in 6 weeks! There is a village that needs a school property and building... can you find us the money?"" When David's father passed away at 81 years of age, he had helped launch over 750 independent nonprofits. Spending a lifetime in this environment has sharpened the constant need to find better ways to raise funding and more effective ways to communicate and connect to the local and global community. So when David saw the revenue and customer engagement success developed by digital marketing & social media, a new journey began. Who in the nonprofit world is using these groundbreaking techniques? What is the most effective way to upskill nonprofits so they can take advantage of the #1 tool in revenue exchange in the world today? Discovering the answers to these questions is now written in Demystifying Fundraising Funnels: A Digital Marketing Blueprint to Fund Your Nonprofit."

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