Overview

Building and maintaining strong relationships with customers has become a cornerstone of business success. Effective customer relationship management (CRM) helps organizations enhance loyalty, satisfaction, and profitability. Customer Relationship Management Fundamentals provides an introduction to CRM concepts, systems, and applications. The book discusses data-driven marketing, customer segmentation, and relationship-building strategies across multiple channels. It also explores the role of digital tools and artificial intelligence in personalizing customer experiences. Blending theory with practical insights, it offers readers a comprehensive understanding of how CRM supports long-term value creation and customer-centric business models.

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9781779568786

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Rexcel is an MBA graduate from Arizona State University's Thunderbird School of Global Management, ranked No. 1 in the world for international trade by the QS International Trade Rankings, ahead of Cambridge, Harvard, and Stanford. Arizona State University ranked No. 1 as the ""Most Innovative School"" in the nation by U.S. News & World Report for eight years in succession. Rex graduated magna cum laude with a bachelor's degree in accounting from the University of San Carlos in the Philippines. Spanning over a decade of experience in finance, supply chain & operations projects with Fortune 500 clients and Business World's Top 1000 Corporations, as well as with startup and midsize companies, Rexcel Lagare is proficient in guiding clients enhance their business performance in his role as a management consultant.

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