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OverviewMake community building your ultimate business growth strategy In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find: Strategies for creating a cross functional customer engagement team Techniques for building community in places that aren’t the web or on social media Ways to bring your organization’s culture and values into your community with a human-first alignment An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience. Full Product DetailsAuthor: Nick Mehta , Robin Van LieshoutPublisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 15.00cm , Height: 2.80cm , Length: 22.60cm Weight: 0.454kg ISBN: 9781394172115ISBN 10: 1394172117 Pages: 256 Publication Date: 07 November 2023 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsForeword by Dharmesh Shah Preface: Two CEOs Growing Up Lonely Acknowledgements PART I – Community Is the Future of Your Business 1. An introduction to the world of communities Creating a sense of belonging 2. Community as a business growth strategy The only sustainable long-term differentiator companies have 3. How the next generation of community drives success The new company wide strategy to drive Net Revenue Retention 4. A community for Customer Success, Support, Marketing, and Product teams How every department can benefit from a next generation community PART II – The 10 Laws of Community Building 5. Law 1: You can start anytime It does not have to be expensive and everyone in your organization can help 6. Law 2: You have to own the platform Engage with your customers on your own turf 7. Law 3: Community should be the heart of the Customer Journey Activate and engage your customers at scale 8. Law 4: Create content that educates and inspires Be the best thought leader you can be 9. Law 5: Build on your advocates Your most loyal customers are the gateway to success 10. Law 6: Everybody owns the customer Community is a company-wide strategy, not a department 11. Law 7: Offline counts more than you think An online community is strengthened by offline events 12. Law 8: You have to tie it all together in one Digital Hub Prevent a disjointed customer experience by integrating engagement and content 13. Law 9: Community should drive real business outcomes Don’t get fooled by vanity metrics; demand real business metrics 14. Law 10: Bring your culture and values to your community Build with a human-first mindset PART III – How to get started 15. Building blocks to successfully launching a community 16. Common objections and how to overcome them Epilogue IndexReviewsAuthor InformationNICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue. ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company. Tab Content 6Author Website:Countries AvailableAll regions |
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