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OverviewIn today's competitive environments, only the most creative and innovative organizations are able to survive. Indeed, instead of reacting to the market challenges, creative and innovative organizations act in a proactive way, establishing and developing strategies able to leverage, continuously, their creativity and their innovative abilities to attain long term success and competitiveness. Whether in the profit or non-profit sectors, or in the public or private sector, this book is designed to improve the knowledge, abilities, skills, and effectiveness, of all those that in their daily life are involved in creativity and innovative management and engineering. This book is an essential resource for academics, researchers, human resources managers, managers, engineers, and other professionals in related matters with creative and innovative management and engineering. This book introduces new lines of research about creativity and innovation in management and engineering areas. The models, theories and tools presented and discussed within enlighten management to take a more creative, innovative and strategic role in organizations. In the business world, there is a growing importance of sophisticated analysis for managers to support decision making, to use strategic information and creative and innovative tools in order to guide thinking and behavior as well as to manage more strategically to adapt to competitive environments and improve business performance and growth. Full Product DetailsAuthor: Carolina Machado , J. Paulo DavimPublisher: IGI Global Imprint: IGI Global Weight: 0.633kg ISBN: 9781668423394ISBN 10: 1668423391 Pages: 300 Publication Date: 31 May 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationCarolina Machado, University of Minho, Portugal J. Paulo Davim, University of Aveiro, Portugal Tab Content 6Author Website:Countries AvailableAll regions |