Creating the Viewer: Market Research and the Evolving Media Ecosystem
Author:   Justin Wyatt
Publisher:   University of Texas Press
ISBN:  

9781477329061


Pages:   328
Publication Date:   22 April 2024
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Creating the Viewer: Market Research and the Evolving Media Ecosystem


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Author:   Justin Wyatt
Publisher:   University of Texas Press
Imprint:   University of Texas Press
Dimensions:   Width: 15.20cm , Height: 3.00cm , Length: 22.90cm
Weight:   0.540kg
ISBN:  

9781477329061


ISBN 10:   1477329064
Pages:   328
Publication Date:   22 April 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Justin Wyatt is an associate professor of communication studies, film/media, and journalism at the University of Rhode Island, the author of multiple books, including High Concept: Movies and Marketing in Hollywood, and co-editor of Screening American Independent Film and Refocus: The Later Films and Legacy of Robert Altman.

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