Overview

Strategic management is the art and science of achieving long-term organizational goals in an environment of constant change. Analyzing and formulating strategies helps businesses gain competitive advantage and adapt to market complexities. Contemporary Strategy Analysis offers a comprehensive framework for understanding modern strategic management principles. The book covers competitive positioning, industry analysis, resource-based views, and strategic implementation. It also explores global competition, digital disruption, and corporate diversification. Drawing on real-world examples, it equips readers with analytical tools for strategic thinking and decision-making in complex business landscapes.

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9781779568724

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Author Information

Dr. Risha Khandelwal has expertise in finance and global business as an academician and researcher. She has been teaching and conducting research for more than six years. She has held positions at JECRC University in Jaipur and GL A University in Mathura. She received the UGC fellowship after passing the NET-JRF. She has written case studies, book chapters, and research papers that have been indexed by Google Scholar and SCOPUS. She is proficient in utilizing econometrics to analyze secondary data. She is currently a freelancer, helping academics with their research projects.

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