Overview

This book is an effort to provide a “primary source”, a guide for Chinese/American cross-cultural negotiations, which has been constructed and amassed by professionals living and working in China. Research included personal interviews, surveys, case studies, face-to-face negotiations, and consulting, melded with a broad body of international business. This book that has two focuses, China market entry and negotiations, Both China and the United States are vast, complex markets, with different histories and cultures. China market entry requires extensive research and understanding, of the inextricably linked elements of (a) how business is managed in China, (b) understanding the China market, and (c) negotiating all elements of your China market entry and ongoing business. To be successful in China, your firm will face these elements in terms of explicable and solvable activities. Research into data, theory, and perceptual cultural differences between your firm and your Chinese counterparts adds magnitude to your China overall business strategy, and mandatory and essential negotiations.

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Dr. Steven J. Clarke arrived in academia in 2017 after spending 45+ years in international business. He is currently an Hinrich Foundation Honorary Global Trade Leader, having collaborated with the Hinrich Foundation and RMIT University on the state of the art Masters of Global Trade (by industry for industry) program, helping the future global trade leaders meet the dynamic and contemporary issues facing business leaders improving sustainable trade, benefitting many and contributing to great levels of peace. In 1998, Steve moved to Bangkok, Thailand, where he consulted for retail stores and brands in Asia, including Central Department Stores, Robinson Department Store, Nike, Adidas and Reebok. He was responsible for the design and sourcing for brands and retail, including men’s furnishing, sportswear, sport apparel, kids and outerwear. In 2002, he founded Freesia Development in Shanghai with government officials in China to help foreign companies enter the market. 

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