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OverviewThis paper examines the question: ""How important is communication in change management?"". Projects that involve change often fail due to resistance from staff. Effective communication can resolve this problem if those affected can be convinced of the need for change. This paper examines a project that encountered significant resistance during its implementation. Probable causes of communication errors are analysed in order to derive recommendations for action for similar projects. To this end, two interviews were conducted with affected employees. It was established that fear of the unknown was a driving force behind the resistance. To counteract this fear, only clear and continuous communication can provide clarification. Full Product DetailsAuthor: Markus HechenbergerPublisher: Our Knowledge Publishing Imprint: Our Knowledge Publishing Dimensions: Width: 15.20cm , Height: 0.30cm , Length: 22.90cm Weight: 0.082kg ISBN: 9786209966248ISBN 10: 6209966241 Pages: 52 Publication Date: 07 May 2026 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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