Overview

"All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral """"two-way"""" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach."

Full Product Details

Author:   Paul Mitchell ,  Karla Chaman
Publisher:   World Bank Publications
Imprint:   World Bank Publications
Dimensions:   Width: 17.80cm , Height: 0.40cm , Length: 25.40cm
Weight:   0.100kg
ISBN:  

9780821371657

ISBN 10:   0821371657
Pages:   56
Publication Date:   30 August 2007
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions