Communication-Based Assessment for Bank Operations. World Bank Working Paper No. 119

Author:   Lecturer in Government Paul Mitchell (London School of Economics and Political Science) ,  Karla Chaman
Publisher:   World Bank Group
ISBN:  

9781280928772


Pages:   47
Publication Date:   10 January 2010
Format:   Electronic book text
Availability:   In stock   Availability explained
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Communication-Based Assessment for Bank Operations. World Bank Working Paper No. 119


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Overview

All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral two-way process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.

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Author:   Lecturer in Government Paul Mitchell (London School of Economics and Political Science) ,  Karla Chaman
Publisher:   World Bank Group
Imprint:   World Bank Group
ISBN:  

9781280928772


ISBN 10:   1280928778
Pages:   47
Publication Date:   10 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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