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OverviewAll development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral two-way process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach. Full Product DetailsAuthor: Lecturer in Government Paul Mitchell (London School of Economics and Political Science) , Karla ChamanPublisher: World Bank Group Imprint: World Bank Group ISBN: 9781280928772ISBN 10: 1280928778 Pages: 47 Publication Date: 10 January 2010 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |