Click Fraud - Analyse und Methode zur Identifzierung
Author:   Otto Diesenbacher
Publisher:   Grin Publishing
ISBN:  

9783656141181


Pages:   122
Publication Date:   06 March 2012
Format:   Paperback
Availability:   Available To Order   Availability explained
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Click Fraud - Analyse und Methode zur Identifzierung


Overview

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

Full Product Details

Author:   Otto Diesenbacher
Publisher:   Grin Publishing
Imprint:   Grin Publishing
Dimensions:   Width: 14.80cm , Height: 0.70cm , Length: 21.00cm
Weight:   0.168kg
ISBN:  

9783656141181


ISBN 10:   3656141185
Pages:   122
Publication Date:   06 March 2012
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

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