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OverviewFull Product DetailsAuthor: Jan Y. Yang , Yunyi Gu , Zi Ling TanPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG ISBN: 9783031251474ISBN 10: 3031251474 Pages: 134 Publication Date: 02 April 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1. Chinese EV Players: From followers to trailblazers.- 2. The history of the Chinese EV industry.- 3. An overview of the EV stakeholders in China.- 4. Electrification – Routes to the future.- 5. Smartification – the holy grail of EV.- 6 Chinese route to market.- 7. Avoiding the innovation curse.- 8. On the march to Globalia.- 9. Roadblocks to success10. What the future has in storeReviewsAuthor InformationDr. Jan Y. Yang is Senior Managing Director of Simon-Kucher & Partners’ China Desk, where he oversees business development and project execution related to the firm’s China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Yunyi Gu is a Consultant at Simon-Kucher’s Frankfurt office, Germany. Since joining Simon-Kucher, she has supported a range of projects in the automotive and technology industries, working with different companies in China and the EU. Zi Ling is an Associate Consultant at Simon-Kucher’s Berlin office, Germany. Since joining Simon-Kucher, he has supported numerous projects in the automotive industry, working with automotive suppliers to monetize innovation. He has also provided assistance with several initiatives related to theChinese market. Tab Content 6Author Website:Countries AvailableAll regions |
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