Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Author:   Jeanne Bliss ,  Christine Marshall
Publisher:   Ascent Audio
ISBN:  

9798212917001


Publication Date:   17 October 2023
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine


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Overview

A customer experience roadmap to transform your business and culture. Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers. Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers' lives. Bliss shares her tools for leading your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by customer leadership executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine.

Full Product Details

Author:   Jeanne Bliss ,  Christine Marshall
Publisher:   Ascent Audio
Imprint:   Ascent Audio
ISBN:  

9798212917001


Publication Date:   17 October 2023
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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"Jeanne Bliss is one of the foremost experts on customer-centric leadership and the role of the chief customer officer. For over twenty years, she led customer experience executives at Lands' End, Coldwell Banker, Allstate, Mazda, and Microsoft. Since 2002 she has guided customer experience transformations for major global organizations through her firm, CustomerBliss, and has inspired audiences through her keynote speeches. She is cofounder of the Customer Experience Professional's Association and has been called the ""godmother of customer experience."" Christine Marshall is an actress, director, and designer living in Portland, Maine. She teaches for the Maine State Ballet and produces plays with her theater company, Mad Horse. In addition to audiobooks, she records the online version of the New Yorker."

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