Overview

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice. Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses: The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data The most common myths that leaders accidentally buy into as they guide their organizations Case studies of contemporary companies overcoming challenges using brain and behavior science A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

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9781394196562

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BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.

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