Free Delivery Over $100
|
|
|||
|
||||
OverviewFull Product DetailsAuthor: Vincent Jeseo , Juliann AllenPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2024 ISBN: 9783031532856ISBN 10: 3031532856 Pages: 133 Publication Date: 16 March 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationVincent Jeseo is Assistant Professor of Marketing in the Rohrer College of Business at Rowan University (Glassboro, NJ, USA). He enjoys teaching quantitative and managerially relevant courses such as marketing research, marketing management/strategy, services marketing, and sales management. His primary research stream focuses on relationship-marketing topics within sales and service contexts. Juliann Allen is Assistant Professor of Marketing in the College of Business Administration at Nicholls State University (Thibodaux, LA, USA). Her research interests include social media influencers, authenticity, self-brand connections, materialism, and human brands. Tab Content 6Author Website:Countries AvailableAll regions |
||||
