Overview

Full Product Details

Author:   Robin Landa
Publisher:   Columbia University Press
Imprint:   Columbia University Press
ISBN:  

9780231217057

ISBN 10:   0231217056
Pages:   344
Publication Date:   06 January 2026
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Foreword by Leland Maschmeyer, co-founder/CEO of COLLINS Introduction 1. Moving at the Speed of Culture Interview: Gaëtan du Peloux, chief creative officer and co-chief executive officer, Marcel Paris 2. Differentiation Interview: Nick Law, creative chairperson, Accenture Song 3. North Star Brand Construct Interview: Nancy Crimi-Lamanna, chief creative officer, FCB Canada 4. Brand-Building Ideas Interview: Ben Miles, chief design officer, APAC, R/GA 5. Designing Brand Identity Interview: Joseph Han, executive creative director, COLLINS 6. Designing Brand Experiences Interview: Layne Braunstein, creative principal, ESI | NBBJ & founder of Fake Love, a NYT Company Interview: Giorgia Lupi, partner, Pentagram 7. A Brand Is a Promise Kept Interview: Juliana Constantino, group creative director, Dentsu 8. Planet-First Brand Building Interview: Pancho González, co-founder & chief creative officer, Inbrax Chile 9. Audience-Focused Brand Building Interview: Teresa Barreira, global chief marketing and communications officer, Publicis Sapient Interview: Christina Carey Dunleavy, vice president of Entertainment Brand Solutions Disney CreativeWorks, and Multicultural and Inclusive Solutions, Disney Advertising 10. Brand Building: Forging Emotional Connections Interview: Ari Halper, global executive creative director and head of creative excellence, R/GA 11. Brand Building: Manifestos Interview: Kristie Malivindi, creative director, Jones Knowles Ritchie (JKR) 12. Brand Building: The Power of Stories Interview: Yousuke Ozawa, creative director, UltraSuperNew K.K. (Tokyo, Japan) Interview: Emma Robbins, executive creative director, M&C Saatchi Australia 13. Social Impact Interview: Karen R. Baker, CEO, Seven Concepts (Washington, DC) Interview: Sadie Red Wing, assistant professor, Faculty of Design, OCAD University (Toronto, Canada) 14. Advancing Equity Interview: Lesley-Ann Noel, PhD, dean, Faculty of Design, OCAD University, Toronto, Canada 15. Brand Building: Archetypes Interview: Nijel Taylor, creative director 16. Connecting to Culture(s) Acknowledgments Appendix: Tool: Scrutinizing Archetypes Notes Index

Reviews

Branding as a Cultural Force is a comprehensive study of branding for today’s world. It provides a fresh take on the subject, bringing new insight through interviews with major players. Jam-packed with acumen and encouragement, Landa’s latest is a must-have guide for personal growth and success in a competitive field. -- Steven Brower, Professor Emeritus, Marywood University As trust in traditional institutions declines, consumers today demand more from brands. Those that commit to social purpose are achieving new levels of brand loyalty. Through firsthand accounts from the shapers of the world’s most innovative brands, Robin Landa’s book, Branding as a Cultural Force expertly guides us through this new paradigm in a way that’s not only inspiring, but actually achievable. -- Greg Braun, Retired, Dp. Global CCO Commonwealth/McCann

Branding as a Cultural Force is a comprehensive study of branding for today’s world. It provides a fresh take on the subject, bringing new insight through interviews with major players. Jam-packed with acumen and encouragement, Landa’s latest is a must-have guide for personal growth and success in a competitive field. -- Steven Brower, Professor Emeritus, Marywood University

Most branding books sedate. This one slaps. Robin Landa drags branding howling into the 21st century, colliding with culture and building backbone. This book is about brands with hard opinions, campaigns with guts, and stories that make a difference. This is no manual for inventing a company mascot. It’s a call to stop being irrelevant. The bar is low. Step over it. -- Brian Collins, Co-Founder and Designer, COLLINS While most branding books polish corporate platitudes, Robin Landa delivers a bracing thesis: that brands, to endure, must rise from commerce to culture. Her case is lucid, timely, and—thankfully—free of the usual jargon. -- Leland Maschmeyer, Co Founder and CEO of COLLINS As trust in traditional institutions declines, consumers today demand more from brands. Those that commit to social purpose are achieving new levels of brand loyalty. Through firsthand accounts from the shapers of the world’s most innovative brands, Robin Landa’s book, Branding as a Cultural Force expertly guides us through this new paradigm in a way that’s not only inspiring, but actually achievable. -- Greg Braun, retired Dp. Global CCO, Commonwealth/McCann WOW! This book is a practical tool for branding agencies and is excellent for use in an academic setting. It includes questions to ask clients guiding modern branding companies in strategy sessions. Landa gives examples of forward-thinking companies who have incorporated cultural values into their branding. -- Diane Gibbs, University of South Alabama and host of Creatives Ignite Podcast Branding as a Cultural Force is a comprehensive study of branding for today’s world. It provides a fresh take on the subject, bringing new insight through interviews with major players. Jam-packed with acumen and encouragement, Landa’s latest is a must-have guide for personal growth and success in a competitive field. -- Steven Brower, Professor Emeritus, Marywood University

Author Information

Robin Landa, a distinguished professor at Kean University, is a globally recognized expert in branding, design, advertising, and creativity. She has received numerous accolades, including recognition as one of the Carnegie Foundation's ""Great Teachers of Our Time."" Her insights have appeared in Harvard Business Review, Fast Company, and Inc. She is the author of more than twenty-five books, including most recently Shareworthy: Advertising That Creates Powerful Connections Through Storytelling (Columbia, 2024, with Greg Braun).

Tab Content 6

Author Website:  

Countries Available

All regions