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OverviewFull Product DetailsAuthor: Martin LindstromPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Edition: 2nd Revised edition Dimensions: Width: 13.80cm , Height: 1.20cm , Length: 21.50cm Weight: 0.250kg ISBN: 9780749460570ISBN 10: 0749460571 Pages: 192 Publication Date: 03 April 2010 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviews"""A treasury of ideas for bringing new life to your brands...read this book and watch how the professionals do it!"" * Philip Kotler, Professor of International Marketing, Kellogg School of Management * ""A flash of insight."" * The Economist * ""An outstanding book."" * The Marketer *" An outstanding book. * The Marketer * A flash of insight. * The Economist * A treasury of ideas for bringing new life to your brands...read this book and watch how the professionals do it! * Philip Kotler, Professor of International Marketing, Kellogg School of Management * Author InformationMartin Lindstrom is the bestselling author of Buyology and Brand Child (published by Kogan Page). As one of the world's 100 most influential people according to TIME magazine, Lindstrom advises top executives at companies including the McDonald's Corporation, Nestlé, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Pepsi, Unilever, and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year and Brand Sense was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. Tab Content 6Author Website:Countries AvailableAll regions |
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