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OverviewBrand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Featuring contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide – including, how to get started, domain name registration and protection, tools at brand owners’ disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online – including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Theo Savvides, joint managing partner at Bristows, and Jeremy Blum of Bristows, London. Full Product DetailsAuthor: Jeremy Blum , Theo SavvidesPublisher: Globe Law and Business Ltd Imprint: Globe Law and Business Ltd Dimensions: Width: 16.00cm , Height: 2.50cm , Length: 24.00cm Weight: 0.690kg ISBN: 9781911078012ISBN 10: 1911078011 Pages: 335 Publication Date: 31 March 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart I: Common issues for online business around the world Introduction 5 Jeremy Blum Theo Savvides Bristows LLP How online businesses can get protection and what can be protected 11 Cam Gatta Emmy Hunt Redd Solicitors LLP Tara Knapp Microsoft Corporation Domain names 35 Nick Wood Com Laude Enforcement and the challenges online 59 Flora Greenwood Bristows LLP Counterfeiting 71 Michael Gardner Harry Jupp Wedlake Bell Deciphering the technical jargon of enforcing brands online 85 Graham Robinson Bishop IP Investigations Popular platforms 93 Chloe Dickson Tim Heaps Rob Powell Sacha Wilson Bristows LLP Part II: Hot topics in key jurisdictions Australia 105 Rafaella Felthun Odette Gourley Corrs Chambers Westgarth Brazil 117 Joaquim Eugenio Goulart Rodrigo Borges Carneiro Fernando de Assis Torres Dannemann Siemsen Advogados China 127 Michele Ferrante Ferrante Intellectual Property France 145 Richard Milchior Granrut Avocats Germany 159 Astrid Harmsen Wolfgang Kellenter Andrea Schlaffge Hengeler Mueller India 173 Shwetasree Majumder Fidus Law Chambers Italy 187 Federica Bocedi Julia Holden Trevisan & Cuonzo Japan 205 John Tessensohn Shusako·Yamamoto Netherlands 219 Willem Leppink Ploum Lodder Princen Ady van Nieuwenhuizen Kneppelhout Korthals Lawyers South Africa 233 Ian Learmonth Darren Olivier Adams & Adams Spain 245 Ignacio González Royo Meitar Sweden 261 Tom Kronhöffer Henrik Lindström Ramberg Switzerland 271 Christoph Berchtold Mark Schweizer Meyerlustenberger Lachenal United Kingdom 287 Andrew Butcher Sean Ibbetson Bristows LLP United States 307 James L Bikoff Elizabeth Borland Richard Rivera Courtney Adams Thornton Smith Gambrell & Russell LLP About the authors 323ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |