Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A brand page, in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual User profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity. This feature is most used to represent the brands of organizations associated with, properties owned by, or general interests favored by a user of the hosting network. While also being potentially manageable by more than one registered user, pages are distinguished from groups in that pages are usually designed for the managers to direct messages and posts to subscribing users and promote a brand, while groups are usually and historically formed for discussion purposes.

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