Overview

Toy design is a process full of imagination and creativity, which evokes an emotional resonance and creates a joyful experience for users through colors, materials, textures and interaction. For designers, toys not only serve as a medium for creation but also a vehicle to express emotions and share happiness. Through toys, they respond to people's demand for emotional value, and in turn, make design more fun. With the theme ""Follow Toys!"", BranD 80 features the design concepts and processes behind toys, allowing readers to feel the hidden creativity within toy design!

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SendPoints is an international publishing house, that produces and distributes books for an international audience with focuses on a great number of fields including art, design, architecture, fashion, photography, pop culture, lifestyle, etc. For years, we have worked closely with artists, designers, and creative partners from all over the world to publish over 200 books in different languages ranging from English, Japanese, French, Italian, Russian, Simplified Chinese, and Traditional Chinese. We have warehouses in China, the USA, the UK and Australia, which enables our books to be distributed to over 100 countries. Since SendPoints was founded in Hong Kong, China in 2006, we have sedulously worked on producing high- quality books themed on art, design, aesthetics, and lifestyle. Holding fast to values and ethics as a publisher, we make the most of international resources, explore new ways to improve the reading experience, and deliver books with great inspiration and stories to our readers. SendPoints firmly believes that books are where human understand civilization and where magic happens. We will as always stride like an adventurer, explore the ""law of universal gravitation"" of every book, and go beyond possibilities in publishing. Books light up life. Let's play with books!

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