Brand Licensing For Dummies
Author:   Steven Ekstract ,  Stu Seltzer
Publisher:   John Wiley & Sons Inc
ISBN:  

9781394290178


Pages:   256
Publication Date:   26 May 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Brand Licensing For Dummies


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Author:   Steven Ekstract ,  Stu Seltzer
Publisher:   John Wiley & Sons Inc
Imprint:   For Dummies
Dimensions:   Width: 18.50cm , Height: 1.80cm , Length: 23.10cm
Weight:   0.363kg
ISBN:  

9781394290178


ISBN 10:   1394290179
Pages:   256
Publication Date:   26 May 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Steven Ekstract co-founded License!, a leading business publication and news source for the global consumer products licensing industry. He is also Founder and Organizer of NYC Summit: The Business of Brand Licensing—an annual conference for global licensing industry executives. Ekstract also writes a regular column for License Global. Stu Seltzer is the president of Seltzer Licensing Group, a leading global agency (SeltzerLicensing.com). He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over 20 years.

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