Beyond the Screen: The Future of Television and Advertising

Author:   Frank A. Aycock
Publisher:   Taylor & Francis Ltd
ISBN:  

9781041037873


Pages:   208
Publication Date:   26 November 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
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Beyond the Screen: The Future of Television and Advertising


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Full Product Details

Author:   Frank A. Aycock
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.400kg
ISBN:  

9781041037873


ISBN 10:   1041037872
Pages:   208
Publication Date:   26 November 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Acknowledgements Introduction: Where Have We Been, Where Are We Now, Where Are We Going? PART I – THE FUTURE OF THE LINEAR MEDIA Chapter 1: The Future of the Broadcast Industry Chapter 2: The Future of the MVPD PART II – THE FUTURE OF THE STREAMING MEDIA Chapter 3: The Future of Television Delivery Systems Chapter 4: The Future of Television Programming Chapter 5: The Future of Television Viewing Chapter 6: The Future of Cloud and A.I. Television PART III – THE FUTURE OF TELEVISION MONETIZATION Chapter 7: The Future of Television Advertising Chapter 8: The Future of Product Placement Chapter 9: The Future of Television Content Search & Promotion Chapter 10: The Future of U.S. Television in the Global Television Market PART IV – THE FUTURE OF TELEVISION IN THE MID-21ST CENTURY AND BEYOND Chapter 11: Final Thoughts and Future Visions Notes

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Author Information

Frank A. Aycock, Ph.D., is in his 39th year as a professor of communication at Appalachian State University. He received his doctorate in broadcasting from the University of Tennessee-Knoxville in 1989. A former local television and radio broadcaster and a futurist, Dr. Aycock is keenly interested in the development of the television industries in light of the massive changes in technology and is a firm believer in the transformative power of the new television technologies. He is the author of three books, and has presented at numerous national and international conferences. Dr. Aycock presented a TED talk at the 2013 TEDx Conference in Nagoya, Japan; has been an invited speaker at numerous conferences including NAB and CES conventions, and acdemic conferences including BEA conventions for the last 35 years, and was a keynote speaker at the 2013 Cloud Computing Conference – West as well as the 2014 International Conference on Broadcasting Media & Film Industry.

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