Overview

Basic Business Statistics makes statistics understandable by exploring concepts in the context of specific business problems and situations. In line with the ASA's Guidelines for Assessment and Instruction (GAISE), the authors emphasize interpretation, analysis and communication of statistical results using several data analysis tools. Examples are drawn from various functional areas of business, giving you ample practice in applying statistics to business decision making. Examples and instructions for using data analysis tools such as Microsoft® Excel®, JMP®, Minitab® and Tableau® are integrated throughout. The 15th Edition adds new content on regression and analytics, new and updated cases, and new or revised content throughout.

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9781292480725

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About our authors Mark L. Berenson is Professor of Information Management and Business Analytics at Montclair State University and Professor Emeritus of Information Systems and Statistics at Baruch College. He currently teaches graduate and undergraduate courses in statistics and operations management in the School of Business, and an undergraduate course in international justice and human rights that he co-developed in the College of Humanities and Social Sciences. Berenson received a BA in economic statistics and an MBA in business statistics from City College of New York and a PhD in business from the City University of New York. Berenson's research has been published in Decision Sciences Journal of Innovative Education, Review of Business Research, The American Statistician, Communications in Statistics, Psychometrika, Educational and Psychological Measurement, Journal of Management Sciences and Applied Cybernetics, Research Quarterly, Stats Magazine, The New York Statistician, Journal of Health Administration Education, Journal of Behavioral Medicine, and Journal of Surgical Oncology. His invited articles have appeared in The Encyclopedia of Measurement & Statistics and the Encyclopedia of Statistical Sciences. He has coauthored numerous statistics texts published by Pearson. Over the years, Berenson has received several awards for teaching and for innovative contributions to statistics education. In 2005, he was the first recipient of the Catherine A. Becker Service for Educational Excellence Award at Montclair State University and in 2012, he was the recipient of the Khubani/Telebrands Faculty Research Fellowship in the School of Business. David Levine, Professor Emeritus of Statistics and CIS at Baruch College, CUNY, has been a nationally recognized innovator in statistics education for more than 3 decades. Levine has coauthored 14 books, including several business statistics textbooks; textbooks and professional titles that explain and explore quality management and the Six Sigma approach; and, with David Stephan, a trade paperback that explains statistical concepts to a general audience. Levine has presented or chaired numerous sessions about business education at leading conferences conducted by the Decision Sciences Institute (DSI) and the American Statistical Association, and he and his coauthors have been active participants in the annual DSI Data, Analytics, and Statistics Instruction (DASI) mini-conference. During his many years teaching at Baruch College, Levine was recognized for his contributions to teaching and curriculum development with the College's highest distinguished teaching honor. He earned BBA and MBA degrees from CCNY, and a PhD in industrial engineering and operations research from New York University. Kathryn Szabat, Associate Professor of Business Systems and Analytics at La Salle University, has transformed several business school majors into 1 interdisciplinary major that better supports careers in new and emerging disciplines of data analysis, including analytics. Szabat strives to inspire, stimulate, challenge and motivate students through innovation and curricular enhancements, and shares her coauthors' commitment to teaching excellence and the continual improvement of statistics presentations. Beyond the classroom, she has provided statistical advice to numerous business, non-business and academic communities, with particular interest in the areas of education, medicine, and nonprofit capacity building. Her research activities have led to journal publications, chapters in scholarly books, and conference presentations. Szabat is a member of the American Statistical Association (ASA), DSI, Institute for Operation Research and Management Sciences (INFORMS), and DSI DASI. She received a BS from SUNY-Albany, an MS in statistics from the Wharton School of the University of Pennsylvania, and a PhD degree in statistics, with a cognate in operations research, from the Wharton School of the University of Pennsylvania. David Stephan's professional life has always been shaped by advances in computing. As an undergraduate, he helped professors use statistics software that was considered advanced, even though it could compute only several things discussed in Chapter 3, thereby gaining an early appreciation for the benefits of using software to solve problems (and perhaps positively influencing his grades). An early advocate of using computers to support instruction, he developed a prototype of a mainframe-based system that anticipated features found today in Pearson's MathXL, and served as special assistant for computing to the Dean and Provost at Baruch College. In his many years teaching at Baruch, Stephan implemented the first computer-based classroom; helped redevelop the CIS curriculum; and as part of a FIPSE project team, designed and implemented a multimedia learning environment. He was also nominated for teaching honors. Stephan has presented at SEDSI and DSI DASI (formerly MSMESB) mini-conferences, sometimes with his coauthors. Stephan earned a BA from Franklin & Marshall College and an MS from Baruch College, CUNY, and completed the instructional technology graduate program at Teachers College, Columbia University.

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