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OverviewAttribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment. Full Product DetailsAuthor: Himanshu SharmaPublisher: Blurb Imprint: Blurb Dimensions: Width: 20.30cm , Height: 3.30cm , Length: 25.40cm Weight: 1.266kg ISBN: 9780368079610ISBN 10: 0368079619 Pages: 478 Publication Date: 26 April 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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