Overview

How can ticketing deliver for your club? Stop guessing and start growing. Drive attendance, build loyalty and create scalable commercial results. Many football clubs struggle to turn ticketing into a consistent driver of revenue and growth. This practical guide gives you a step-by-step framework to build a modern ticketing strategy that drives sales, engages supporters and builds loyalty. Read All Ticket to: Discover the answer to the question ‘What is everyone else doing that we aren’t?’ Build a ticketing strategy that is tailored to your club’s size, ambition and changing fan behaviours and expectations Connect ticketing to wider fan engagement, from digital campaigns to community impact Identify and fix the most common barriers to growing your match day attendance Evaluate your current ticketing operation and find untapped revenue

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9781781339336

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Author Information

David Lynam is the Founder and Managing Director of Kaizen Ticketing, where he has worked with over 130 football clubs at all levels. He wrote this book to share the proven strategies and tools that have transformed ticketing operations throughout the football pyramid. 

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