Overview

The Rules of Growth Changed. Most Marketers Didn't Get the Memo. Customer acquisition no longer rewards instinct, effort, or even experience. The biggest decisions about who sees your message, when they see it, and whether your business gets customers at all are now made by algorithms. Systems that don't care how hard you work, how creative you are, or what used to succeed in the past. Yet most teams are still trying to win a machine-driven game with human habits. That disconnect is why costs keep rising, performance feels fragile, and growth stalls just when it should accelerate. Algorithmic Marketing explains what actually changed-and how to regain control without fighting the systems that now decide your fate. This is not a book of tactics, hacks, or platform tricks. Those expire quickly. Instead, it shows you how modern acquisition truly works beneath the interface and how to engineer systems that algorithms can understand, trust, and scale. Inside, you'll discover why intuition-driven marketing collapses at scale, why ""what used to work"" quietly stops working, and how ignorance of algorithmic decision-making shows up as rising customer acquisition costs and unpredictable results. You'll learn how platforms evaluate signals instead of stories, why some accounts are consistently rewarded while others plateau, and how forcing outcomes often makes performance worse. More importantly, you'll see how to redesign acquisition as a learning system rather than a series of campaigns. One that compounds over time instead of resetting. One that aligns creative, measurement, budget, and automation into a single engine that grows calmer and more reliable as it scales. This book is written for founders, growth leaders, marketers, and operators who feel the pressure to produce results in an environment that no longer plays by familiar rules. If you manage acquisition, oversee growth, or depend on digital channels for revenue, this book will give you the clarity most teams never achieve. You don't need to become more aggressive. You don't need to chase every update or tactic. You need to engineer alignment. Algorithmic Marketing shows you how to stop guessing, stop fighting platforms, and start building acquisition systems that learn faster than your market changes. If growth feels harder than it should, the problem isn't you. It's the system you're operating in. Turn the page and learn how to build one that finally works in your favor.

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