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Dr. Md Faiz Ahmad , an academician and researcher specializing in marketing specially consumer behaviour and emerging trends in digital marketing, holds a Ph.D. in Management Studies from the University of Hyderabad, India. With over nine years of experience in research, academia and industry, he has developed a strong expertise in marketing research and strategic decision-making. He is currently an Assistant Professor at Department of Management, Paari School of Business, SRM University-AP, Amaravati, Andhra Pradesh, India, where he teaches and mentors students in contemporary marketing practices. His research has been published in renowned journals indexed in ABDC, Scopus, and Web of Science (WoS). In addition, he actively collaborates with industry professionals and academic peers to conduct market research and data-driven marketing analysis. Passionate about education and innovation, he strives to bridge the gap between theory and practice. Dr. Mohd Danish Kirmani , a dedicated educator and researcher in marketing, holds a Ph.D. in Management and has over 8 years of teaching experience. He is currently an Assistant Professor at the School of Management, IILM University, Greater Noida where he teaches courses on Consumer Behavior, International Marketing and Product Management. Dr. Kirmani's research focuses on online consumer behavior and sustainable and responsible consumption, topics that are highly relevant and important in the digital age. He has published multiple research articles in prestigious journals and received an Emerald Literati Award for his paper on consumer empowerment. He also collaborates with industry partners and academic peers to conduct market research and data analysis projects. He aims to contribute to the advancement of knowledge and practice in marketing and to inspire his students and colleagues with his enthusiasm and expertise.

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