Overview

In the modern data-driven era, artificial intelligence (AI) and machine learning (ML) technologies that allow a computer to mimic intelligent human behavior are essential for organizations to achieve business excellence and assist organizations in extracting useful information from raw data. AI and ML have existed for decades, but in the age of big data, this sort of analysis is in higher demand than ever, especially for customer support and analytics. AI and Machine Learning Applications and Implications in Customer Support and Analytics investigates the applications of AI and ML and how they can be implemented to enhance customer support and analytics at various levels of organizations. This book is ideal for marketing professionals, managers, business owners, researchers, practitioners, academicians, instructors, university libraries, and students, and covers topics such as artificial intelligence, machine learning, supervised learning, deep learning, customer sentiment analysis, data mining, neural networks, and business analytics.

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9781668471067

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Goran Trajkovski Ph.D., MSML, MSCS, MBA, currently serves as a Senior Lead College Compliance Advisor at Western Governors University. He specializes in program, courseware, and assessmentware design and development for high-demand computing and data-science disciplines, and in the regulatory and accreditation processes in the higher education domain. He has been involved in the eLearning movement since its inception, through the conceptualization, development, and deployment of more than 35 undergraduate and graduate programs in a variety of disciplines for online delivery and leading the development of more than 300 online courses. During his three decades in Higher Education, he has served in a variety of instructional and administration roles, including Dean of the School of Computer Information Systems at Virginia International University, Executive Director of Adult and Graduate Studies at Marian University, and Director of Product Strategy and Development at Laureate Education, Inc.

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