Overview

Agribusiness Management: An Introduction offers a clear and accessible foundation for understanding the complex and evolving world of agricultural business. Whether you're a student, aspiring entrepreneur, or professional in the agri-sector, this book provides the essential tools and insights to navigate today's agri-based economy. Key Features: Introduces core concepts and the scope of agribusiness in the global and Indian context Applies fundamental management principles to real-world agricultural enterprises Explores supply chains, value addition, and market linkages in agribusiness Highlights emerging trends such as agritech, digital agriculture, and sustainability Offers financial and marketing strategies tailored for agri-based ventures Analyzes key policies and institutions shaping the agribusiness landscape Enriched with case studies, examples, and practical insights Student-friendly layout with summaries, review questions, and illustrations

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