Free Delivery Over $100
|
|
|||
|
||||
OverviewFull Product DetailsAuthor: Manukonda Rabindranath , Aradhana Kumari SinghPublisher: Springer Verlag, Singapore Imprint: Springer Verlag, Singapore Edition: 1st ed. 2024 Weight: 0.498kg ISBN: 9789819986569ISBN 10: 9819986567 Pages: 267 Publication Date: 13 January 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter 1: Advertising Basics.- Chapter 2: Types Of Advertising.- Chapter 3: Public Service Advertising.- Chapter 4: Advertising Campaign And Media Planning.- Chapter 5: Advertising Agency.- Chapter 6: Understanding Advertising Process: Models And Theories.- Chapter 7: Advertising Research.ReviewsAuthor InformationProf. Manukonda Rabindranath is the Chairperson, Centre for Media Studies, Jawaharlal Nehru University, New Delhi. Previously, he was the Head and Dean, Faculty of Mass Communication at Indira Gandhi National Tribal University and Central University of Himachal Pradesh. He also worked for five years at an Ethiopian university. He did his Ph.D. in Journalism and Mass Communication & was awarded Gold Medal in Master of Journalism and Mass Communication and qualified NET and SLET. He has 25 years of teaching experience as Media educator and was Head of Department for the last 15 years continuously. He was a team member of NAAC. Dr. Aradhana Kumari Singh is a Research Assistant at Indian Council of Social Science Research (ICSSR), New Delhi. She has completed her Ph.D. in Journalism and Mass Communication from Indira Gandhi National Tribal University (IGNTU), Amarkantak. She has completed her Masters and M.Phil. in Journalism and Mass Communication from Central University of Odisha, Koraput. She qualified UGC-Net in 2017. Her area of research is public service advertising. Tab Content 6Author Website:Countries AvailableAll regions |
||||
