Overview

"I never thought I would make it much past 30. I started in a pretty tough spot, as a streetcorner delinquent in Chicago. I wised up. I made my way from gang member, to draft dodger, to coder, to survey researcher, to international marketing consultant. Along the way, I played a major role in developing the Saturn Corporation brand, and got the McDonald's Dollar Menu off the ground. In the end, I became a respected global advertising expert. Not your normal memoir, it features, among many things: a real-life Montana bull auction, Carrier Pigeons, Computerland and EST, Conny Hilton's Penthouse, Double Secret Probation (for real), Makumba Voodoo, Murder, New Coke, the CIA and Yellowstone National Park (though, not all at the same time). And a cameo appearance by Peter Fonda. Yeah, it covers a ton of terrain. It's been a very strange trial. So consider this an invite to take a walk with me down the trail; an often extremely odd path that led me to where I am today. It's all there: not always pleasant, some odd and frankly embarrassing moments, and a few ""aha"" things that very few people have ever known about me. The book has already pissed off a few people, alienated others, and raised some eyebrows. But it is the truth and at my age, I just don't give a F anymore. So I just tell it all... well, most of it. It is life in all it's improbable glory: both funny and loopy and dramatic at different times. In the end, it totally makes for an entertaining read."

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With over 45 years in advertising, marketing consulting, and marketing research, Rod worked with some of the world's leading companies in technology, video gaming, automotive, and consumer packaged goods. While at Landor, he was the principal planner responsible for Saturn Corporation's positioning. While working as a consultant to McDonald's, he championed the Dollar Menu and helped it's adoption across the United States. He is now actively retired and living in the West.

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