Overview

This edited volume, 50 Years of Television in South Africa, seeks to explore the evolution, impact, and future of television in South Africa. The unique contribution of the volume lies in its interdisciplinary approach, bringing together scholars, media practitioners, policymakers, and cultural commentators to offer diverse perspectives on television's role in South African society. Television's introduction in South Africa was not just a technological event; it was deeply intertwined with the country's political and social landscape. The apartheid regime's concerns about the potential influence of television highlight its significance as a tool for communication and cultural dissemination. Documenting this historical context provides insights into how media and technology intersect with political regimes and societal norms. Further, because television has played an important role in shaping South African society over the past five decades, its impact as a platform for cultural expression, education, entertainment, and political discourse is essential for appreciating the dynamics of social change within the country. While the contents will be based on developments in South Africa, the volume has global relevance because it offers valuable insights into the complex interplay between media, politics, culture, language and society in a postcolonial contexts in the global south. By examining the medium's past and present, the volume is well placed to anticipate the diverse needs and challenges of television audiences worldwide, identify strategies and best practices that may inform the future development of television in other contexts and forecast ways of leveraging digital technologies to enhance content delivery, audience engagement, and revenue generation in the future

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9783032001627

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Sisanda Nkoala (PhD) is a multi-award-winning researcher and a former award-winning journalist. She is an Associate Professor in the Linguistics Department at the University of the Western Cape and holder of the UWC Chair in Media Inclusion and Diversity. She holds a PhD in Rhetoric Studies from the University of Cape Town. Her work focuses on rhetoric, media and multilingualism. She serves in leadership roles in several international academic associations, including the African Journalism Educators Network (AJEN) and the International Association of Media and Communication Research (IAMCR). She is a public representative on the South African Press Council and the Western Cape Convenor of the South African National Editors Forum. Gilbert Motsaathebe (PhD) is a Full Professor at the North-West University, where he is attached to the Indigenous Language Media in Africa (ILMA) research entity as a Research Professor. He was until recently the Editor-in-Chief of Communicare-Journal for Communication Studies in Africa. Motsaathebe has a long demonstrable history in academia and media practice, having previously taught at the University of Johannesburg, the United Arab Emirates University in the UAE, the Cape Peninsula University of Technology in South Africa and several institutions in Nagasaki, Japan, before working in the Chief Directorate of Communication, North-West Office of the Premier.

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