Overview

A collection of iconic designer Louise Fili's illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designer Zelda. Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for: Good Housekeeping Hyperion Late July Paperless Post Tate's Bake Shop Tiffany & Co. and many more Each logo is paired with a caption exploring the design’s influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.

Full Product Details

9781797236087

Table of Contents

Reviews

“This tiny treat features lettering icon Louise Fili’s favorite marks from throughout her career, from Ecco Press and Tiffany Co. to more obscure regional clients—where the work truly surprises and delights, perhaps the result of being untethered from boardrooms and committees. You could flip through the book in about 5 or 10 minutes—but you could also look at this collection of ornate logos for hours, given the artistry and attention to scrupulous detail that went into each one.” —Fast Company

Author Information

Louise Fili founded Louise Fili Ltd in 1989. This award-winning New York City–based graphic design firm specializes in strategic brand development and packaging for specialty food products. Fili is a member of the Art Directors Club Hall of Fame and has received honors for lifetime achievement from the AIGA and the Type Directors Club as well as three James Beard award nominations.

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