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China’s trade surplus is an essential question, but there are many popular misconceptions about it, a fact that... Read More >>
In 1890 the Lauerman brothers opened a general store in the lumber-boom town of Marinette, Wisconsin. The business... Read More >>
Changes in consumer behaviours and technology have caused entrepreneurs to face overwhelming challenges when it... Read More >>
With over thirty years as a record company sales rep, Graham has collected a vast number of funny stories and anecdotes.... Read More >>
A fly-on-the-wall narrative account of the world's largest online retailer and its creator, Jeff Bezos. Read More >>
– Sessions on strategies and business models with papers describing specific business models as well as general... Read More >>
In Tumblr for Business, Gabriela Taylor, an expert in online marketing and social media, shows you not only how... Read More >>
Der Leser erfährt, wie er seine innere Einstellung gegenüber Kundeneinwänden optimiert und welche Techniken er nutzen... Read More >>
""This book provides a broad investigation into the use of social technologies in business practices through theoretical... Read More >>
In diesem Buch wird Retargeting als ein neuartiges Marketing-Instrument der personalisierten Werbung im Internet... Read More >>
"""A history of three department stores in Toledo, Ohio""--" Read More >>
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings... Read More >>
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious,... Read More >>
This book examines the economic and democratic ideals of food cooperatives, showing what the histories of food co-ops... Read More >>
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing,... Read More >>
The Internet and social media have created a new group of Haves and Have-Nots in business. The Haves enjoy a competitive... Read More >>
Create Online Buzz to Boost Your Business You can reach virtually all consumers today using the power of social... Read More >>
""This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing... Read More >>