Political campaigning & advertising books

4297 books were found.

Television, Democracy and Elections in Russia

Television, Democracy and Elections in Russia
Author: Sarah Oates (University of Glasgow, UK) ISBN: 9780415381345 Format: Hardback	$326.00
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Winning Elections with Political Marketing

Winning Elections with Political Marketing
Author: Philip Davies , Bruce I. Newman ISBN: 9780789033697 Format: Hardback	$305.00
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The Nightly News Nightmare: Television's Coverage of U.S. Presidential Elections, 1988-2004

The Nightly News Nightmare: Television's Coverage of...
Author: Stephen J. Farnsworth , Robert S. Lichter ISBN: 9780742553781 Format: Paperback	$79.07
Beginning with the 1988 presidential election and now updated through 2004, The Nightly News Nightmare shows how... Read More >>

The Nightly News Nightmare: Television's Coverage of U.S. Presidential Elections, 1988-2004

The Nightly News Nightmare: Television's Coverage of...
Author: Stephen J. Farnsworth , Robert S. Lichter ISBN: 9780742553774 Format: Hardback	$213.84
Beginning with the 1988 presidential election and now updated through 2004, The Nightly News Nightmare shows how... Read More >>

Winning Elections with Political Marketing

Winning Elections with Political Marketing
Author: Philip Davies , Bruce I. Newman ISBN: 9780789033703 Format: Paperback	$110.00
Looks at the election process on both sides of the Atlantic, providing an insight into how modern political communication... Read More >>

Current Issues in Political Marketing

Current Issues in Political Marketing
Author: Jennifer Lees-Marshment , Walter W Wymer Jr ISBN: 9780789024374 Format: Hardback	$315.00
Presents research findings from academics working in political science, advertising and management, and experts,... Read More >>

The Internet Election: Perspectives on the Web in Campaign 2004

The Internet Election: Perspectives on the Web in Campaign...
Author: Andrew Paul Williams , John C. Tedesco ISBN: 9780742540965 Format: Paperback	$73.79
Analyzes the role of the Web in the 2004 presidential campaign with an eye toward following elections. This work... Read More >>

The Internet Election: Perspectives on the Web in Campaign 2004

The Internet Election: Perspectives on the Web in Campaign...
Author: Andrew Paul Williams , John C. Tedesco ISBN: 9780742540958 Format: Hardback	$224.40
Analyzes the role of the Web in the 2004 presidential campaign with an eye toward following elections. This work... Read More >>

Current Issues in Political Marketing

Current Issues in Political Marketing
Author: Jennifer Lees-Marshment , Walter W Wymer Jr ISBN: 9780789024381 Format: Paperback	$131.00
Presents research findings from academics working in political science, advertising and management, and experts,... Read More >>

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 3rd Edition

Campaign Craft: The Strategies, Tactics, and Art of...
Author: Daniel M. Shea , Michael J. Burton ISBN: 9780275990046 Format: Paperback	$79.07
They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign,... Read More >>

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 3rd Edition

Campaign Craft: The Strategies, Tactics, and Art of...
Author: Daniel M. Shea , Michael J. Burton ISBN: 9780275989033 Format: Hardback	$258.59
They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign,... Read More >>

Money, Power, and Elections: How Campaign Finance Reform Subverts American Democracy

Money, Power, and Elections: How Campaign Finance Reform...
Author: Rodney A. Smith ISBN: 9780807131282 Format: Hardback	$79.07
Have campaign finance reform laws actually worked? Is money less influential in electing candidates today than it... Read More >>

Conflict, Terrorism and the Media in Asia

Conflict, Terrorism and the Media in Asia
Author: Benjamin Cole (University of Southampton, UK) ISBN: 9780415351980 Format: Hardback	$210.00
This significant study examines a wide range of sub-national conflicts across Asia, showing how, despite their significant... Read More >>

Political Campaigning in Referendums: Framing the Referendum Issue

Political Campaigning in Referendums: Framing the Referendum...
Author: Holli A. Semetko , Claes H. de Vreese ISBN: 9780415411325 Format: Paperback	$96.99
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Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums

Do Political Campaigns Matter?: Campaign Effects in...
Author: David M. Farrell , Rüdiger Schmitt-Beck ISBN: 9780415406604 Format: Paperback	$96.99
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Self-Financed Candidates in Congressional Elections

Self-Financed Candidates in Congressional Elections...
Author: Prof. Jennifer A. Steen, Ph.D. , Prof. Jennifer A. Steen, Ph.D. ISBN: 9780472069033 Format: Paperback	$65.87
Are our elections for sale? Read More >>

Capturing Campaign Effects

Capturing Campaign Effects
Author: Henry E. Brady , Prof. Richard G. C. Johnston ISBN: 9780472069217 Format: Paperback	$99.00
Do campaigns matter? Read More >>

Capturing Campaign Effects

Capturing Campaign Effects
Author: Henry E. Brady , Prof. Richard G. C. Johnston ISBN: 9780472099214 Format: Hardback	$237.60
Do campaigns matter? Read More >>

Swing Voting: Understanding Late Deciders in Late Modernity

Swing Voting: Understanding Late Deciders in Late Modernity...
Author: Philip Dalton ISBN: 9781572736559 Format: Paperback	$36.30
Offers the reader a first glimpse of the attitudes of the U.S. swing voter - those voters campaigns most need to... Read More >>

Swing Voting: Understanding Late Deciders in Late Modernity

Swing Voting: Understanding Late Deciders in Late Modernity...
Author: Philip Dalton ISBN: 9781572736542 Format: Hardback	$80.30
Offers the reader a first glimpse of the attitudes of the U.S. swing voter - those voters campaigns most need to... Read More >>

Self-Financed Candidates in Congressional Elections

Self-Financed Candidates in Congressional Elections...
Author: Prof. Jennifer A. Steen, Ph.D. , Prof. Jennifer A. Steen, Ph.D. ISBN: 9780472099030 Format: Hardback	$184.80
Are our elections for sale? Read More >>

Going Dirty: The Art of Negative Campaigning

Going Dirty: The Art of Negative Campaigning
Author: David Mark ISBN: 9780742545007 Format: Hardback	$68.95
A history of negative campaigning in American politics, and an examination of how candidates and political consultants... Read More >>

In Defense of Negativity: Attack Ads in Presidential Campaigns

In Defense of Negativity: Attack Ads in Presidential...
Author: John G. Geer ISBN: 9780226284996 Format: Paperback	$54.95
Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the... Read More >>

In Defense of Negativity: Attack Ads in Presidential Campaigns

In Defense of Negativity: Attack Ads in Presidential...
Author: John G. Geer ISBN: 9780226284989 Format: Hardback	$132.00
Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the... Read More >>

Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics

Crashing the Gate: Netroots, Grassroots, and the Rise...
Author: Jerome Armstrong , Markos Moulitsas ISBN: 9781931498999 Format: Hardback	$66.00
Lays bare, with passion and precision, how ineffective, incompetent, and antiquated the Democratic Party establishment... Read More >>

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