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「參加展覽」素為現代企業拓展貿易與開發市場的重要行銷活動之一,其獨具之「面對面行銷」特性是其他行銷工具所無法取代的,也是企業爭取更多商機的絕佳舞台。如何規劃展覽行銷策略,透過參展適切展現公司特性及產品特點,藉由蒐集客戶資訊,轉勝為商機,讓有限的預算發揮最大綜效,提高展覽實質收益,是每一家參展廠商所熱切期盼的。... Read More >>
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Studienarbeit aus dem Jahr 2013 im Fachbereich VWL - Internationale Wirtschaftsbeziehungen, Note: 1,1, Europaische... Read More >>
Packed with advice on all aspects of doing business in China, this practical guide explains why Chinese and Westerners... Read More >>
Learn everything you need to about the country of Mexico! The Key Facts on Mexico provides readers with essential... Read More >>
Can this really be true? Can you really get what you want in life without using cash? The answer is yes, and it... Read More >>
Lo que esta sucediendo en Asia es el desarrollo mas importante a escala mundial. Nada se le iguala... en todo el... Read More >>
The book analyses how business interest organizations responded to the challenge of European integration and delivers... Read More >>
Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world... Read More >>
China's economic growth has transformed the country into a major economic power. Yet, the reasons for its rapid... Read More >>
Tapping into The Hispanic Market: Engage - Connect - Innovate is a fast and action focused knowledgebase of business,... Read More >>