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Proven Strategies for Success People often refer to the 4 P's of Marketing as; Price, Product, Place and Promotion,... Read More >>
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This book analyzes the Indian service sector's heterogeneity. Unlike the few other books in the area, this analysis... Read More >>
Nachdem im Herbst 2005 mit der Türkei offizielle Verhandlungen für eine EU-Vollmitgliedschaft aufgenommen wurden,... Read More >>
Asian countries are catching up with the West by transforming their primarily agrarian societies into industrial... Read More >>
This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate... Read More >>
Are the World Trade Organization's Policies detrimental to small Islands' economies? Are the small islands treated... Read More >>