International business books

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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book...  Read More >>

It illustrates the unique problems facing key industry sectors and expands on a comprehensive and timely debate...  Read More >>

The author argues that, while significant steps have been achieved with measurable economic gains, there are still...  Read More >>

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This book provides a framework for developing leaders to shift from linear, cause-effect thinking to an ecology...  Read More >>

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Philanthropy in Practice shows how philanthropic organizations can effectively address this predicament. Drawing...  Read More >>

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Multinational investment, since the beginning, has primarily been a phenomenon of the developed countries. Until...  Read More >>

Most businesses will be affected by international trade to some extent. Businesses, therefore, need to be dynamic...  Read More >>

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling...  Read More >>

The world is shifting to a less stable geopolitical structure, and only firms that can acquire a better capability...  Read More >>

Bachelor Thesis from the year 2016 in the subject Economics - International Economic Relations, grade: 1,0, University...  Read More >>

Der globale Handel ist mit enormen Herausforderungen verbunden. Die Integration und internationale Einbeziehung...  Read More >>

Die Weltwirtschaft befindet sich im Umbruch. In Zeiten der immer weiter voranschreitenden Globalisierung und Digitalisierung...  Read More >>

The ability to influence others in the workplace is crucial to achieving goals and utilizing resources effectively....  Read More >>

Companies are required to implement a new accounting standard in January 2018 - the IFRS 15 standard for revenue...  Read More >>

This book provides approachable and insightful chapters that summarize state-of-the-art thinking and research on...  Read More >>

This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs,...  Read More >>

This book presents a critical understanding of Indian business situated as an encounter between indigeneity and...  Read More >>

This new edition provides students with a balanced perspective on doing business in a global environment, covering...  Read More >>

Providing a deeper understanding of leadership, followership theory, and the follower as servant leader, this book...  Read More >>