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These papers will provide new insights into the knowledge and practice of business and economics in the digital... Read More >>
Qui n'a pas en tète un slogan, une musique, un film, une affiche, bref, un appel au désir ? Qu'est-ce que la publicité... Read More >>
This book showcases the innovations in tourism through a creativity, sustainability and technology perspective,... Read More >>
Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors... Read More >>
Deeply rooted in Chinese culture, the concept of guanxi has been widely researched from historical, cultural and... Read More >>
"Immediately increase your income, get promoted, and improve your professional and personal relationships by releasing... Read More >>
"You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first... Read More >>
Deals with the author's work as a journalist in Cyprus - on the receiving end of British colonialism - covering... Read More >>
This book is an incisive query into the origins, implications and opportunities that China’s Belt and Road Initiative... Read More >>
The second section addresses the characteristics of logistics industries in China including the transportation logistics,... Read More >>
Our 21st century global business environment is more geographically and culturally diverse than ever before. With... Read More >>
Based on data from the Programme for International Student Assessment (PISA) and World Economic Forum (WEF), this... Read More >>
Este libro es una guía que te lleva de la mano y te ayuda a explorar el enorme panorama de Facebook, ofreciéndote... Read More >>
¡Crea Increíbles Oportunidades de Negocio y Consigue Más Seguidores Utilizando el Poder del Marketing en Instagram!... Read More >>