International business books

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus...  Read More >>

Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty program theory and practice available....  Read More >>

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment...  Read More >>

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While previous research has focused on luxury as a global business and how companies have generated, communicated...  Read More >>

""Americans need to become educated on the great economic benefits of investing in Africa. But there has to be a...  Read More >>

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Critical interest in the characteristics, make-up and management of nonprofit organizations has seldom been higher....  Read More >>

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Everything you've ever learned about generating leads and growing your business is wrong. Everything you've ever...  Read More >>

This Handbook forms part of  wider research in responsibility, ethics and legitimacy of corporations. Through an...  Read More >>

Bringing together a collection of interdisciplinary chapters on China’s Belt and Road Initiative (BRI), this book...  Read More >>

This book provides deep insights into intercultural collaboration among business partners, employees, managers,...  Read More >>

¿Anhelas ser tu propio jefe y montar tu propio negocio pero no estás seguro de cómo hacerlo? ¿Quieres crear una...  Read More >>

This book focuses on leadership as a visual discourse and explores the construction of this discourse within the...  Read More >>

MBA BASICS IN 24 HOURS! A SIMPLE HANDBOOK OF SERVICE MARKETING Q & A. ADDITIONAL BOOK 4 - SERVICE MARKETING AND...  Read More >>

It not only promotes the idea of fair wealth itself but also to gives a holistic view on how Chinese based companies...  Read More >>

Glenbrook's ""Global Payments"" provides the go-to-answers to the big questions about global payments. In clear...  Read More >>

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This book explores how trade and foreign investment can be harnessed to achieve the 2030 Sustainable Development...  Read More >>

This book presents an overview of the biopharmaceutical industry, putting it in a historical context. It provides...  Read More >>

This new book brings together an international group of contributors to present a timely and comprehensive analysis...  Read More >>

Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions...  Read More >>