Economics books

Adaptive Decision Making by James R. Bettman explores how individuals and consumers adjust their decision-making...  Read More >>

In Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors, C....  Read More >>

In Consumer Information Processing: Marketing Applications, James R. Bettman bridges the gap between cognitive science...  Read More >>

Attitude, Identity, and Influence by James R. Bettman offers a compelling look into how internal beliefs and social...  Read More >>

Recent Work on Consumer Information Processing presents a curated collection of James R. Bettman's influential research...  Read More >>

In Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a groundbreaking look at the...  Read More >>

Brand Strategy by C. Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained...  Read More >>

In The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer's previous experience...  Read More >>

Involvement and Reference Group Influence by C. Whan Park examines how personal relevance and social dynamics shape...  Read More >>

Decision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychological mechanisms...  Read More >>

The Inequality Machine: Designing a Capitalism That Works for Everyone We live in an era where the chasm between...  Read More >>

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The headlines say America's job market is strong. The reality? Nearly a million ""new"" jobs were erased in revisions-exposing...  Read More >>

John T. Noonan's Scholastic Analysis of Usury was heralded in 1959 in the Catholic Historical Review as ""an admirably...  Read More >>

Celem niniejszej książki jest analiza obecności serbskich instytucji w krajach czlonkowskich Unii Europejskiej....  Read More >>

L'objectif de cet ouvrage est d'analyser la présence actuelle des institutions serbes établies dans les pays membres...  Read More >>

L'idea di questo libro è quella di analizzare l'attuale presenza delle istituzioni serbe stabilite nei paesi membri...  Read More >>

Das Ziel dieses Buches ist es, die derzeitige Präsenz serbischer Institutionen in den Mitgliedstaaten der Europäischen...  Read More >>

A ideia deste livro é analisar a presença atual das instituições sérvias estabelecidas nos países membros da União...  Read More >>

The Indian economy stands at a pivotal crossroad. Its 75-year journey has successfully built the economic infrastructure...  Read More >>

Most men don't quit because they're weak - they quit because they misread the process. They confuse motivation with...  Read More >>

What happens when the world's financial system outgrows the values that built it? The Global Financial System: Evolution,...  Read More >>

To encourage sustainable practices in trade, customs, and taxation, there is an increasing tendency towards service...  Read More >>

This book contributes to the emerging global discourse on sustainable entrepreneurship by highlighting its transformative...  Read More >>

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