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After decades of focusing on the mother's role in parenting, family studies researchers have turned their attention... Read More >>
The essays in this volume analyse the relationship between trade and empire, between the Indian Ocean and its ports... Read More >>
The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution... Read More >>
Referring to examples of change and best practice in modern retail management, this work gives students a grounding... Read More >>
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough... Read More >>
The Dane County farmers' market has become one of Madison's primary tourist attractions. Mary Carpenter, past market... Read More >>
A study of the rise and fall of Chinese American supermarkets. It demonstrates how Chinese American supermarkets... Read More >>
Sie lernen, die Funktionsweise und das gesamte Instrumentarium zu beherrschen sowie die Stellung der Öffentlichkeitsarbeit... Read More >>
CRM (Customer relationship management) systems can leave customers feeling stalked and targeted. Newell explains... Read More >>
Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential... Read More >>
This work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain... Read More >>
This text is loosely organized along the lines of a traditional case study in the branch of economics called industrial... Read More >>
Wie wird sich Mobile Commerce weiterentwickeln? Dazu analysieren die Autoren die Bestimmungsfaktoren der zukünftigen... Read More >>
For centuries London has had shops, Londoners have gone shopping and people have visited London to do the same.... Read More >>
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of... Read More >>
Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten... Read More >>
Contains an overview of the evolution of retailing; descriptions of the buyer's roles and responsibilities across... Read More >>
An exploration of China's politics and economy in 2003. With the new team of Chinese leaders at the helm following... Read More >>