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This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective,... Read More >>
High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating... Read More >>
This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against... Read More >>
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Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without... Read More >>
This book demonstrates the flow of the international trade of secondhand goods and examines the socio-economic background... Read More >>
Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären... Read More >>
The collection of illustrative examples includes cases from agriculture and fisheries, the food refining sector,... Read More >>
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission... Read More >>
From Edgar and Liliane’s famous residence, the Frank Lloyd Wright masterpiece called Fallingwater, to the Kaufmann... Read More >>
"A biography of the spectacular rise and fall of Eddie Antar, better known as ""Crazy Eddie,"" whose home electronics... Read More >>
Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing... Read More >>
Elon Musk is one of a very few men who could realistically be called a modern day renaissance man. His abilities... Read More >>
""You'll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!""... Read More >>
This book provides background on planning and construction of the Prigi Niaga Port, problems of economic disparity,... Read More >>
Track the trends with the greatest impact on the auto industry. Read More >>
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused... Read More >>
An illustrated guide to all the glamorous department stores around the capital - over 50 - that are now no more.... Read More >>
Offers an important international overview of the role of retail in the worldwide climate crisis. The book’s focus... Read More >>
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies... Read More >>