Zur Qualität von Inbound Centers im Marketing: Typen - Wirkungen – Implikationen
Author:   Alexander Schagen
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2013 ed.
ISBN:  

9783834943668


Pages:   257
Publication Date:   25 September 2012
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $131.97 Quantity:  
Add to Cart

Share |

Zur Qualität von Inbound Centers im Marketing: Typen - Wirkungen – Implikationen


Add your own review!

Overview

Full Product Details

Author:   Alexander Schagen
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2013 ed.
Dimensions:   Width: 14.80cm , Height: 1.50cm , Length: 21.00cm
Weight:   0.454kg
ISBN:  

9783834943668


ISBN 10:   3834943665
Pages:   257
Publication Date:   25 September 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

Table of Contents

Inbound Center Qualität.- Aktuelle Bedeutung von Call Centers, Contact Centers, Customer Service Centers und Customer Care Centers.- Fallstudien zur Typologisierung von Inbound Centers.- Experimente zur Wirkung von Inbound Center Qualitäten.- Implikationen für Inbound Centers in der Praxis.​

Reviews

Author Information

Dr. Alexander Schagen promovierte bei Prof. Dr. Christian Belz am Institut für Marketing der Universität St.Gallen (HSG). Er leitet dort Praxis- und Forschungsprojekte zum Thema Reales Marketing und Kundeninteraktionen.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now