Overview

'For anyone trying to understand the bonkers world of YouTube, this is essential reading.' - ESQUIRE 'Both absorbing and highly illuminating' - THE BOOKSELLER 'No one understands the intricacies of YouTube like Chris Stokel-Walker' - THE ATLANTIC Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity. This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber. By the author of TikTok Boom: China's Dynamite App and the Superpower Race for Social Media.

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9781912454211

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A front-line report of a key time in the history of digital content creation and consumption, a meticulously researched history of online video, and a deep anthropological study of the often misunderstood Homo influenceris. If you want to understand the inner workings of your favourite YouTube influencers, or perhaps if you want to understand why your children are always talking about them, you should read this book. - Simon Clark, YouTuber Stokel-Walker provides a brilliant, witty and extraordinary detailed insight into one of the world's most important, but least understood platforms, as well as the young creators that have built their empires on it. This is a must-read book for anyone who wants to truly understand the future of media, as well as the internet itself. - Hussein Kesvani, MEL Magazine For anyone trying to understand the bonkers world of YouTube, this is essential reading. Full of entertaining dispatches from the front line of streaming, Stokel-Walker has written the preeminent guide to the new celebrity world - and what it means for the rest of us. - Sam Parker, Esquire No one understands the intricacies of YouTube like Chris Stokel-Walker. His reporting on the platform and its creators has been ground breaking and unparalleled. - Taylor Lorenz, The Atlantic

If you want to understand the inner workings of your favourite YouTube influencers, or perhaps if you want to understand why your children are always talking about them, you should read this book. It is smart, sweeping, and significant. - Simon Clark, YouTuber -- Simon Clark, YouTuber * Simon Clark cover quote * Brilliant, witty and extraordinary... This is a must-read book for anyone who wants to truly understand the future of media, as well as the internet itself. - Hussein Kesvani, MEL Magazine -- Hussein Kesvani, MEL Magazine * Hussein Kesvani cover quote * For anyone trying to understand the bonkers world of YouTube, this is essential reading. Full of entertaining dispatches from the front line of streaming, Stokel-Walker has written the preeminent guide to the new celebrity world - and what it means for the rest of us. - Sam Parker, Esquire -- Sam Parker, Esquire * Sam Parker cover quote * No one understands the intricacies of YouTube like Chris Stokel-Walker. His reporting on the platform and its creators has been ground breaking and unparalleled. - Taylor Lorenz, The Atlantic -- Taylor Lorenz, The Atlantic * Taylor Lorenz cover quote * I am one of the many people Stokel-Walker interviewed for this first independent look at the world's biggest video site. The title charts YouTube's meteoric rise from a single home video, explores its ecosystem, and attempts to explain what lies behind the extraordinary success of vloggers such as KSI, PewDiePie, Zoella and Logan Paul. It's both absorbing and highly illuminating. Caroline Sanderson, The Bookseller -- Caroline Sanderson * The Bookseller *

No one understands the intricacies of YouTube like Chris Stokel-Walker. - Taylor Lorenz, The Atlantic For anyone trying to understand the bonkers world of YouTube, this is essential reading. - Sam Parker, Esquire It is smart, sweeping, and significant. - Simon Clark, YouTuber It's both absorbing and highly illuminating. - Caroline Sanderson, The Bookseller Brilliant, witty and extraordinary... a must-read book for anyone who wants to truly understand the future of media - Hussein Kesvani, MEL Magazine

Author Information

Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about social media and often reports on YouTube and TikTok for television, radio and podcasts. For YouTubers he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including creators KSI, Hank and John Green and Emma Blackery. His follow-up book is TikTok Boom, also published by Canbury Press.

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