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Full Product Details

Author:   Rob Ciampa ,  Matt Ciampa ,  Rich Murphy ,  Jackie Swansburg Paulino
Publisher:   John Wiley & Sons Inc
Imprint:   For Dummies
Edition:   3rd edition
Dimensions:   Width: 18.50cm , Height: 2.50cm , Length: 23.40cm
Weight:   0.499kg
ISBN:  

9781394271436

ISBN 10:   1394271433
Pages:   384
Publication Date:   19 December 2024
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Introduction 1 Part 1: Getting Started with YouTube 7 Chapter 1: Understanding the YouTube Ecosystem 9 Chapter 2: The Basics of YouTube Navigation 25 Chapter 3: Building Your Channel from the Ground Up 53 Part 2: Making Great YouTube Videos 75 Chapter 4: What Makes a Video Good? 77 Chapter 5: Production: How to Have a Successful Shoot 91 Chapter 6: Post-Production: How to Edit 115 Chapter 7: Preparing for Upload Day 145 Part 3: Growing, Knowing, and Engaging Your Audience 179 Chapter 8: Building Your Audience 181 Chapter 9: Creating Your Content Strategy 203 Chapter 10: YouTube Studio Channel Analytics 221 Chapter 11: First-Party Data: Your Own Secret Recipe 249 Part 4: YouTube Channels Are Serious Business 263 Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265 Chapter 13: Earning Money on YouTube: A YPP Overview 289 Chapter 14: Using AI to Supercharge Your YouTube Channel 307 Part 5: The Part of Tens 325 Chapter 15: Ten Key Steps to Improving YouTube Search Results 327 Chapter 16: Ten Things to Know About Copyright 337 Index 347

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Author Information

Rob Ciampa helped grow and lead one of the world’s top YouTube analytics firms. He now works with companies on competitive analytics and business performance. Matt Ciampa is a video editor whose work has been featured on the Try Guys, Jubilee, and BuzzFeed’s “Tasty” channel. Rich Murphy is a Senior Product Manager at Pixability. Jackie Swansburg Paulino is the Chief Product Officer at Pixability.

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